Applecarte have come together with Southgate International to produce Earth to Heaven, a sensitive product range. Their existing stationery and website is now dated, does not reflect there forward thinking ideas or the quality of the coffins and urns. They want to attract not only locally but on a national scale and appeal to a varied audience.
Designing with bereavement in mind has been a challenge but we did not want to dwell on the morbid. Louise and Jo were very keen to keep a friendly, light hearted feeling and wanted to welcome people to them. We have re designed their brand, company logo and business stationery with this in mind and working on a new ecommerce site which is fresh, easy to use and navigate, will attract more users, is web browser friendly and combines great design, watch this space.